Not just Nintendo. (Magnavox's Compact Disc Interactive, a new video system) (product announcement)
by Alan R. Bechtold

Super Mario, Princess Zelda, Link, and Donkey Kong. For the first time, these popular Nintendo characters will be hitting home television screens on a video system other than Nintendo. They'll be seen on Compact Disc Interactive (CD-I), a new multimedia technology Magnavox has planned for release this year. Nintendo of America and American Interactive Media (AIM) reached an agreement that will permit AIM to develop and market CD-I titles featuring the popular Nintendo characters.

AIM is the principal developer of software programs for CD-I systems planned for sale through consumer electronics stores this fall. The Nintendo characters will join such familiar names as Time-Life, Rand McNally, the Smithsonian Institute, ABC Sports, Richard Scarry (of children's book fame), and others who have copublished software through AIM for use on CD-I systems. Other popular children's characters to be available on CD-I software are Big Bird, Elmo, Bert, and Ernie from "Sesame Street," who appear in Children's Television Workshop programs developed for the new system.